In an era of tiny houses and minimal carbon footprint, some big box stores are pivoting to smaller retailer space in an effort to reach consumers who prefer a smaller venue along with a more personalized shopping experience.
Earlier in the year, home furnishing giant Ikea opened an 8,800 square-foot store in Gaithersburg, Maryland. The new venue is a fraction of the typical 300,000 square-foot space the retailer typically occupies.
Ikea has joined the ranks of Target, Macy’s, and Nordstrom who have experimented with small-store formats over the past decade.
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