Starbucks, Trying to Reverse Sluggish Sales, Discontinues Olive Oil Drinks to Simplify Its Menu

Starbucks is discontinuing its Oleato olive-oil infused beverages at most locations, part of an effort to streamline the chain’s menu. The Seattle-based company confirmed the change Wednesday ahead of the release of its fiscal fourth-quarter earnings. Later Wednesday, Starbucks’ new chairman and CEO, Brian Niccol, is scheduled to hold his first conference call with investors since he joined the company last month. Former Starbucks Chairman and CEO Howard Schultz introduced Oleato in Italy in 2023, calling it “transformational.” But since then, the company’s sales have struggled, partly due to its increasingly complex menu. Starbucks said Oleato will remain at a few locations in China, Japan and Italy.

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