Dallas (WBAP/KLIF) – The Dallas Cowboys ignited a social media blast of criticism Tuesday when they announced a business partnership with Black Rifle Coffee. Cowboys owner, Jerry Jones, praised Black Rifle’s support for military members and first responders. Social media critics responded by calling the Cowboys “tone deaf” for announcing their linkage with a company that sells “AK-47 Espresso Blend” and “Murdered Out Coffee Roast” the day after a gunman killed seven people, and wounded dozens of others at a Fourth of July parade in Highland Park, Illinois.