Dallas, TX (WBAP?KLIF) – A Pittsburgh, Pennsylvania-based bank has bought the naming rights to Victory Plaza outside the American Airlines Center.
PNC Bank made the move after establishing itself in the southeast region with purchase of BBVA USA last month, according to the Dallas Morning News.
The goal has since been to find a high-profile sponsorship connected to Dallas mavericks and Stars games.
Terms of the agreement with the city of Dallas have not been disclosed, but it allows for signs with PNC’s logo to be displayed throughout the area now be known as PNC Plaza.
The changes will not affect Fort Worth-based American Airlines deal with the Mavericks and Stars arena.
(Copyright 2020 WBAP/KLIF 24/7 News. This report contains material from the Dallas Morning News.)
