DALLAS – Dallas Area Rapid Transit is consulting the 13 municipalities it offers services in to ask what parameters might be preferred as it considers digital and other advertising methods. Dallas metro is one of the few larger U S cities or metroplexes in which public transit systems are not generating income via advertising. New York City collected $707 million dollars in ad revenue in 2016.
DART’s Mark Ball says ads could be generated in many ways; wrapping of bus shelters, digital screens to entertain passengers; ads displayed on tunnels and at stations where passengers routinely congregate. With 13 cities total served by DART, the transportation agency is now seeking input to determine if some municipalities have in place now or would prefer limits on ads. For example, perhaps some ad clients pursuing sales of alcoholic beverages might not be desired within view of a school, or in areas where underage students might wait for DART transportation and see the ads.
DART services an area larger than 700 square miles and has almost 1300 shelters in the area. All municipalities served by DART will be questioned about their desires for ads or possible subject limits on them.
(Copyright, All Rights Reserved, WBAP/KLIF 2019)
